Our Sustainability Strategy Realized
Every new product we design will go through our Product Development Process (PDP) based on industry best practices. Early in the PDP, we gather key representatives from our R&D, Sourcing, Manufacturing and other teams for sustainability strategy sessions. In these sessions, our teams consider eight factors focusing on the product’s impact on the environment, and four on its social impact.
Before any new idea makes it through the PDP, we consider its use and its end of life—and our sustainability wheel helps explore ways to integrate sustainability into the final product.
Sustainability Standout Seal
While many EcoSmart® products have sustainable features, certain products stand out as a cut above—and those earn the Sustainability Standout® seal. It’s given based on a number of internally designated factors relating to product attributes like energy efficiency, longevity, carbon reduction and more. We’re in the process of adding this seal in places including the product information pages, marketing and training materials—all to help professionals recommend responsible products and consumers make smart purchasing decisions.
How The Seal is Earned
To determine which products stand out among our sustainable offerings and have earned the right to bear the Sustainability Standout seal, we created a proprietary point system. In our Sustainability Strategy Sessions during our Product Development Process, we look at the Earth-friendly and user-friendly attributes of the product—such as efficiency, packaging, performance, features and recyclability. We assign each sustainable attribute a point value, and products that earn enough points can bear the seal. Those that have not earned enough points may still be very environmentally friendly. However, this seal is simply a way to make finding the best of the best easier.
We’re working to bring the Sustainability Standout seal to all product pages, videos and other marketing materials to help us help you identify the product solutions that have earned a closer look.